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New special exhibition from Audi Tradition until July 12, 2026 Audi Tradition app makes the exhibition a digital experience Progressive and emotional design language with clean lines and surfaces: automotive design by Audi has always been guided by a clear aesthetic vision – so much so that design has become a core element of Audi’s identity. But what later appears effortless and cohesive doesn’t simply flow from the designer’s pen. Instead, it is the result of a complex creative process. Over the decades, Audi Design has created a multitude of iconic production vehicles and – with apparent ease – developed numerous concepts and studies that have achieved legendary status among brand enthusiasts. The Audi museum mobile’s new special...

World first in a production model: quattro with Dynamic Torque Control enables electromechanical torque vectoring in the rear transaxle Handling on a new level: electromechanical torque vectoring promises maximum agility, stability, and traction and increases control and manageability, even at the limits of dynamic driving Intelligent function architecture: performance-oriented positioning of the function modules enables all components to work together The new Audi RS 5 is powered by a modular high-performance plug-in hybrid system. A brand-new rear transaxle with electromechanical torque vectoring gives it superb driving dynamics. We call it quattro with Dynamic Torque Control. This world-first technology is an invisible maestro...

Audi will unveil the new A2 e-tron in fall 2026, complementing its portfolio with an all-electric entry-level model family in the compact class. The A2 e-tron, manufactured in Ingolstadt, will further rejuvenate Audi’s model range and open up access to premium electric mobility. A preview of the vehicle’s silhouette can already be seen in the first design sketch. Audi is taking the next big step on the road to a consistently electric future. Audi CEO Gernot Döllner has announced the A2 e-tron – the new electric model family from the brand with the four rings – at Audi’s Annual Media Conference. “We’ve listened. Our customers want electric mobility that impresses in everyday life. The A2 e-tron is our promise to deliver exactly that –...

The Audi Group delivered a robust financial performance in fiscal year 2025. Revenue rose to 65.5 billion euros, operating profit amounted to 3.4 billion euros, and the operating margin was 5.1 percent. Net cash flow reached 3.4 billion euros. The company proceeded at pace with the rejuvenation of its portfolio and its structural renewal. Audi’s fully electric models set a delivery record, and the first model from sister brand AUDI, the AUDI E5 Sportback, was released in China. Audi also has big plans for 2026. As well as unveiling more key models – including the Audi A2 e-tron as a new entry-level electric model family and the Audi Q9 as the new flagship SUV – the company continues to tailor its portfolio to the needs of its...

Audi will host its Annual Media Conference on March 17, 2026. The event will be streamed live around the world at audi-mediacenter.com from 11 a.m. (CET). What results did AUDI AG achieve in the 2025 fiscal year? How is the company driving technological change? What answers can Audi provide to global uncertainties and increased competition? At the Annual Media Conference, CEO Gernot Döllner and CFO Jürgen Rittersberger will present the business results for 2025 and preview the company’s next steps and upcoming models. Live stream and press material The Annual Media Conference will be streamed live in German and English in the Audi MediaCenter. The stream can be embedded into external websites via an embed code. Extensive press...

Following a successful world premiere, the Audi RS 5 has now shown off its dynamic driving in real-world conditions during its first drive in Morocco. On the Circuit de Marrakech and the winding roads of the Atlas Mountains, the first high-performance plug-in hybrid from Audi Sport showed what it’s made of: uncompromising performance, precision, and electrified athleticism that breaks the mold. As the sun rises over the red clay walls of Marrakesh and the morning air is still cool above the asphalt, the city awakens with all its characteristic features: the vibrant hum of voices in the markets, the scent of exotic spices, and the labyrinthine alleyways of the old town. Just a few miles away, the expansive Atlas Mountains dominate the...

Intelligent networking makes driving more comfortable, efficient and safer. That is Audi's goal in the digitalization of the vehicle. With immediate effect, the brand is adding two services to its app portfolio – already featuring offerings from partners across entertainment, gaming, and music – with two services that contribute to this orientation. “EasyPark” makes paying for parking effortless, while “ryd” handles fueling, charging and even car washes – all from the comfort of the car. The benefits: less stress when looking for a parking space and fuel stations, shorter waiting times, and always having the right payment option at hand. Now available in the Audi Application Store: “EasyPark” and “ryd” “EasyPark” automatically1 detects...

The thermometer reads a crisp zero degrees Celsius as a dozen journalists gather in a parking lot at Munich Airport. Six Audi Q5* – two SUVs and four Sportbacks – await their assigned driver pairings for a road trip in the Alps. The lineup covers almost the entire engine range: four gasoline-powered, top-of-the-line SQ5 – two Sportbacks and two SUVs – plus two additional Sportbacks, one burning gasoline and one diesel. Audi Genuine roof boxes are mounted on both SQ5 SUVs, while ski bags fit easily in the trunk once the rear seats are folded down. Stowing luggage and sports equipment is quickly sorted. A challenging route through snow-covered winter landscapes where both Sportback and SUV can show what they are made of lies ahead. The...

Audi is consistently rolling out artificial intelligence (AI) in production and logistics: the company is scaling up its own cloud platform for production and introducing new AI use cases and technologies for large-scale series production. In doing so, the premium manufacturer is relying on the expertise of strong partners. Decades of manufacturing expertise meet smart digital solutions. The automaker controls production systems via a large cloud instead of stationary factory computers at scale Gerd Walker, Board Member for Production: “Artificial intelligence is a quantum leap for efficiency in our production. With our AI and digitalization roadmap, we are transforming our plants into smart factories where AI acts as a partner...

Audi Tradition kicks off the 2026 event season with three highlights on a single weekend: at the end of January, the Bremen Classic Motorshow, the F.A.T. Ice Race in Zell am See, and the Concours event “The I.C.E.” in St. Moritz are on the schedule. The Audi museum mobile in Ingolstadt, Germany, welcomes visitors to International Museum Day on May 17 and Night of the Museums on September 12. Regular updates and additional information on all events at which Audi Tradition showcases the history of the four rings and their historic brands are available in the Audi Tradition app. Three events on the same weekend kick off the new season Audi Tradition App shows events and exhibitions at a glance The Bremen Classic Motorshow (January...

Audi delivered more than 1.6 million vehicles to customers worldwide in 2025, a decline of approximately 3 percent to the previous year. However, deliveries rose year over year in every month starting in September, signaling an upward trend. The order books support the trend: last year, orders increased over 13 percent compared with 2024, orders for electric models jumped around 58 percent. Deliveries of all-electric models reached a record of over 223,000 units in 2025, approximately 36 percent. Record deliveries for electric vehicles: increase of approximately 36 percent compared to the previous year Fourth-quarter deliveries increase year over year despite challenging conditions Marco Schubert, Board Member for Sales and Marketing...

The AUDI E5 Sportback today won the 2026 China Car of the Year award, voted on by a panel of industry media experts. The E5 Sportback is the first model from a newly established brand to receive this accolade just one year after the marque’s debut. Blending the engineering excellence of Audi with China’s digital innovation ecosystem, the E5 Sportback successfully addresses the expectations of new Chinese customer segments. The AUDI brand has taken up a distinctive position in China’s premium electric vehicle market, bringing the best of both worlds together. Since its debut, the first model garnered a series of prestigious industry awards, including 2025 Most Popular Premium Car, Intelligent Premium Sedan of the Year, Best Handling...

Audi has opened its first Audi charging hub in North Rhine-Westphalia at the EUREF Campus in Düsseldorf, near the airport, sending another strong signal for sustainable mobility. The site is part of an innovative, future-oriented district that serves as a model region for the energy transition. Drivers of electric cars of all brands can charge quickly and conveniently at four high-power charging points with up to 400 kW charging capacity. In 2025, the Four Rings opened three new Audi charging hubs at sites in Kiefersfelden, Munich-Westkreuz, and Düsseldorf. The new hub brings the network to a total of nine locations in German-speaking countries. Perfectly connected: Audi charging hub with low-voltage connection at the EUREF Campus is...

The unveiling of the AUDI E SUV concept car at Auto Guangzhou 2025 is now followed by a first look at the exterior design of the production model: the AUDI E7X is a progressive, fully electric premium SUV and the second production model from the China-exclusive sister brand AUDI. Tailored to the needs of Chinese customers, it combines Audi's technological expertise with the innovations of its partner SAIC in China's digital ecosystem. The AUDI E7X will debut at the Auto China 2026 motor show, set to take place in Beijing from April 24 to May 3, 2026. AUDI, the China-exclusive sister brand, unveils the exterior of its second production model Fermín Soneira, CEO of the cooperation project between Audi and SAIC: “The AUDI E7X is an SUV...

Audi will celebrate a very special anniversary in 2026: 50 years of the five-cylinder engine. The brand with the four rings first introduced this engine in 1976 in the second-generation Audi 100. This was followed by upgrades and new developments with turbocharging, exhaust gas purification, and four-valve technology, rally engines, and five-cylinder diesel engines. Currently, the 2.5 TFSI in the Audi RS 3 continues the great tradition of five-cylinder engines The five-cylinder engine debuted in 1976 in the Audi 100 with 136 PS Successful engine concept for production models and rally sport Signature sound from its unique 1-2-4-5-3 firing order Audi RS 3 2.5 TFSI with 400 PS and 500 Nm torque Hand-assembled at the Bock plant in Győr...

Audi is expanding its engine lineup for the Audi Q5 (combined fuel consumption in l/100 km: 6.8–5.8 (34.6–40.6 US mpg); combined CO2 emissions in g/km: 177–153 (284.9–246.2 g/mi); CO2 class: G–E) and Audi A6 (combined fuel consumption in l/100 km: 6.1–5.3 (38.6–44.4 US mpg); combined CO2 emissions in g/km: 165–140 (265.5–225.3 g/mi); CO2 class: F–E) with a three-liter V6 diesel engine delivering 220 kW (299 PS) and 580 Nm of torque. For the first time, the MHEV plus technology, which delivers up to 18 kW (24 PS) of additional power, is being used in combination with an electrically powered compressor. The engine therefore sets new standards compared to its predecessors. The interaction of three electrified components ensures immense...

Audi models based on the Premium Platform Electric (PPE) and Premium Platform Combustion (PPC) will receive a comprehensive hardware and software update at the start of the new model year. New features will be added to the A5, A6, Q5, A6 e-tron, and Q6 e-tron series. New hardware and software features keep the A5, Q5, A6, A6 e-tron, and Q6 e-tron up to date throughout their life cycle Wide range of innovations – from improved driving dynamics and new driver assistance to a fresh interior experience and in-car gaming Audi CTO Geoffrey Bouquot: “These comprehensive innovations demonstrate the future viability of PPE and PPC” “With the new model year, we will be further enhancing important model series and offering our customers a host...

Audi and Disney have joined forces to create entertainment experiences both in the car and in the cinema. Audi customers can now experience Disney+ programming directly in the vehicle through onboard streaming technology. Additionally, two Audi models play a role in Disney’s new movie “TRON: Ares,” now playing only in cinemas. From the big screen to in-car displays, the collaboration underscores the commitment of Audi to blending cutting-edge technology and emotional, immersive global experiences to create unforgettable journeys. Audi owners can now experience Disney+ directly in the car Technology meets storytelling with placement in the new Disney film “TRON: Ares,” only in cinemas, and users can view a special look at the film on...

Audi is consistently continuing its largest product initiative in China to date, demonstrating the brand’s latest progress through its two-brand and two-partner strategy, and reaffirming a long-term commitment to its most important global market. The carmaker has already launched five new market-specific models from local production in the second half of 2025 alone. The company is relying on a differentiated product portfolio of attractive electric cars and highly efficient combustion-engine vehicles. At the auto show in Guangzhou in southern China, Audi and its two partners, FAW and SAIC, are showcasing numerous models that are specifically designed to meet the needs of Chinese customers. With the concept vehicle AUDI E SUV concept, a...

The Audi Group’s financial performance in the first nine months of 2025 reflects the challenging economic situation. Revenue during the reporting period amounted to approximately 48.4 billion euros, an increase of 4.6 percent compared to the same period last year. Operating profit totaled around 1.6 billion euros, while net cash flow reached 2.1 billion euros. In total, the Brand Group Progressive* delivered 1,191,141 vehicles in the first nine months. Demand was particularly strong for Audi electric vehicles, with a growth of 41 percent. Audi remains committed to its course: with the introduction of a new design philosophy and corporate strategy, Audi is embarking on the next chapter of its transformation. CEO Gernot Döllner: “We are...

Connectivity can make driving a car safer, more convenient and more efficient. The production of more than two million Volkswagen models with Car2X for Europe is therefore an important step towards fewer road traffic accidents. The vehicles networked via Car2X use the principle of local swarm intelligence and can communicate both with each other and with the local traffic infrastructure in real time. In critical situations, the traffic hazard alert assist system can then display a warning message in the digital cockpit to vehicle occupants. The system is available in numerous Volkswagen models – partly as standard, partly as optional equipment. Read on Volkswagen Group