Woodcliff Lake, NJ – April 1, 2026… BMW of North America today reported Q1 2026 sales results for the BMW and MINI brands in the U.S.
BMW.
BMW sold 84,231 vehicles in Q1 2026, which represents a 3.9% decrease vs the 87,615 vehicles sold in the first quarter of 2025.
“Our results this quarter reflect the impact of broader market trends across the industry, however in spite of these headwinds, we outperformed the overall market,” said Sebastian Mackensen, President & CEO, BMW of North America. “Going forward, we remain confident in the strength of our brand and products. BMW continues to offer the freshest and most diverse lineup of internal combustion, plug-in hybrid, and fully electric vehicles. We are particularly excited about the forthcoming arrival of the electric BMW iX3, the first vehicle of our Neue Klasse, which today was named World Car of the Year, and World Electric Vehicle.”
BMW Electrified Vehicles.
In the first quarter of 2026, nearly 12% of BMW vehicles sold in the U.S. had either a battery electric (BEV) or plug in hybrid (PHEV) drivetrain. The 9,856 “electrified” vehicles sold in the first quarter represent a 50% decrease from the 19,761 vehicles sold in the first of 2025.
MINI.
MINI sales totaled 6,261 vehicles in the first quarter of 2026, which represents a decrease of 10.2% from the 6,976 vehicles delivered during the same period in 2025.
Table 1: New Vehicle Sales BMW of North America, LLC, Q1 2026.
|
Q1 2026 |
Q1 2025 |
% |
TOT 2026 |
TOT 2025 |
% |
|
|
|
|
|
|
|
BMW
passenger cars |
36,058 |
43,619 |
-17.3% |
36,058 |
43,619 |
-17.3% |
BMW
light trucks |
48,173 |
43,996 |
9.5% |
48,173 |
43,996 |
9.5% |
TOTAL BMW |
84,231 |
87,615 |
-3.9% |
84,231 |
87,615 |
-3.9% |
TOTAL MINI |
6,261 |
6,976 |
-10.2% |
6,261 |
6,976 |
-10.2% |
The sales reported in today’s figures are of BMW passenger cars and light trucks, as well as MINI passenger cars. Consistent with auto industry practice in the U.S., BMW of North America follows the U.S. Auto Industry Sales Release Schedule issued annually by Motor Intelligence for purposes of reporting sales of BMW passenger cars and light trucks and MINI passenger cars. As a result, the sales of BMW passenger cars and light trucks and MINI passenger cars reflected in today’s Q1 2026 report occurred between January 5, 2026 and March 31, 2026.
BMW Group PressClub USA
