All kind of sales Audi / BMW / Mercedes


April, Germany,via KBA.de

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April, UK, via SMMT

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US Q1 22 EV Sales
1. Tesla - 114k
2. Kia - 8k
3. Ford - 7k
4. Hyundai - 7k
5. Nissan - 4k
6. VW - 3k
7. MB - 3k
8. Polestar - 2k
9. Porsche - 2k
10. Rivian - 700
11. GM (EV leader!!) - 550
12. BMW - 400
13. Lucid - 300

Total ! ~173k (5.2% market share vs 2.5% in Q1 21)

Source
 
I wonder how much lower of sales Ola is targeting with his new model of what Mercedes should be.

So it's safe to say the i4 is sort of a flop??

I’d give it a few months. They just now started ramping up deliveries in the U.S. and it might be the same in other regions.
 
When it's your turn to defend the strategy

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BMW Group who are nonetheless very sure: the way BMW boss Zipse and his fellow board members are doing it is definitely wrong. During the Annual General Meeting, it was repeatedly heard that investors accused the management team of remaining open to various drive concepts instead of fully concentrating on electric drive.

"We are convinced
that we have the right strategy. We have the right products and technologies on the market at the right time. Our transformation works and moves us forward. For this we still need operational excellence, courage and a technology-based path of our own. With these features we even turn transformation into a competitive advantage for us. In this process, we are able to fully exploit our typical BMW skills."

 
When it's your turn to defend the strategy

1652477122090.jpg


BMW Group who are nonetheless very sure: the way BMW boss Zipse and his fellow board members are doing it is definitely wrong. During the Annual General Meeting, it was repeatedly heard that investors accused the management team of remaining open to various drive concepts instead of fully concentrating on electric drive.

"We are convinced
that we have the right strategy. We have the right products and technologies on the market at the right time. Our transformation works and moves us forward. For this we still need operational excellence, courage and a technology-based path of our own. With these features we even turn transformation into a competitive advantage for us. In this process, we are able to fully exploit our typical BMW skills."

The management team is absolutely right in doing so.
 
So the AUDI e-tron GT sales are 1/4 of those of the Taycan's.

I suppose that this is not that surprising.

The Porsche brand equity is as unflappable as it is alluring. The Audi brand, on the other hand, appears to have been losing a bit of its' former luster, most significantly pertaining to its' low ride-height vehicles. In addition, the upcoming A6 eTron Sportback and Avant may have the Audi-affine demographic currently "on the fence" awaiting possible S or RS variants as a viable alternative to the eTron GT. In this lofty price segment, it is quite understandable that those who are absolutely smitten by the Taycan would not entertain the notion of the eTron GT being an "alternative".
 
I suppose that this is not that surprising.

The Porsche brand equity is as unflappable as it is alluring. The Audi brand, on the other hand, appears to have been losing a bit of its' former luster, most significantly pertaining to its' low ride-height vehicles. In addition, the upcoming A6 eTron Sportback and Avant may have the Audi-affine demographic currently "on the fence" awaiting possible S or RS variants as a viable alternative to the eTron GT. In this lofty price segment, it is quite understandable that those who are absolutely smitten by the Taycan would not entertain the notion of the eTron GT being an "alternative".

The E Tron GT is fussy to my eyes and lacks the simplistic beauty of the Taycan. It also appears it will be prematurely dated by the likes of the A6 E Tron etc. Not what you want for your flagship.

The final nail in its coffin is that any price premium you pay for the Taycan, you will easily get back on resale.
 
Gosh I love all this anecdotal BS :rolleyes:
So much info no-one can do anything with.....

Lets continue; Audi is halfway dead over here, and I have maybe seen 3 S classes in total since it launched. And that is without mentioning the EQS which was DOA .

Audi is utterly miserable in particular, even cars that used to be very popular (like the A4 Avant) are not wanted at all.

Thought I'd give some context for this.

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California Q1 22

EV Share
  • BEVs: 62,082 (up 55%, market share of 14.6%)
  • PHEVs: 11,056 (down 17%, market share of 2.6%)
  • Total plug-ins: 73,138 (up 37%, market share of 17.2%)

Top Models:
  1. Tesla Model Y - 21,812
  2. Tesla Model 3 - 21,506
  3. Toyota RAV4 - 15,990
  4. Toyota Camry - 12,257
  5. Honda Civic - 11,057
  6. Ford F-Series - 10,279
  7. Toyota Tacoma - 9,616
  8. Chevrolet Silverado - 9,378
  9. Toyota Corolla - 9,318
  10. Ram Pickup - 9,137
  11. Honda Accord - 9,061

By Segment:

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Source
 
@Sunny, Old bird doesn't enter in the cage.

March 21, 2022
*My estimate may be low, but as I was saying, I base it more than anything on what is niche, perhaps until the 3 series EV appears, sales of the i4 reach 100,000

May 21, 2022

The fully electric 4 Series Gran Coupe already accounts for a quarter of the volume and its production share will grow to 50% in 2023. BMW has done the math and estimates more than 100,000 i4s are going to be assembled at the Munich plant next year.

German luxury brand is happy to report demand for the i4 “is enormous,” so much so that it has decided to boost production furthermore. Based on the current plans, one in every second car produced in Munich next year will be an EV.

 
@Sunny, Old bird doesn't enter in the cage.

March 21, 2022


May 21, 2022

The fully electric 4 Series Gran Coupe already accounts for a quarter of the volume and its production share will grow to 50% in 2023. BMW has done the math and estimates more than 100,000 i4s are going to be assembled at the Munich plant next year.

German luxury brand is happy to report demand for the i4 “is enormous,” so much so that it has decided to boost production furthermore. Based on the current plans, one in every second car produced in Munich next year will be an EV.

Your interpretations are frankly quite funny sometimes. As was the case with the profit margines of RR, Bentley and Maybach, also here you put your own meaning of the info you read. The info was that BMW plans for 2023 50% of its Munich plant production to be electrified. 'ELECTRIFIED' includes also the hybrids. The whole 4 series is produced in smth like 100-120 k per year, how on earth is only the i4 going to be produced in the same numbers?
 
The info was that BMW plans for 2023 50% of its Munich plant production to be electrified. 'ELECTRIFIED' includes also the hybrids.

The info:

"Next year already, every second vehicle leaving the Munich plant will be fully electric."
“This means that, by 2023, our home plant will already have achieved the BMW Group’s global goal for 2030, namely to increase our proportion of BEVs to 50 percent

 
The info:
Thank you, perhaps with that second source of information that you posted, he can read it and understand it, but I thought that with the ones that I put in bold letters it was more than clear, that issue of not wanting to believe what they are seeing with their eyes because to the predisposition to negativity and that it seems that they want the sales to go wrong is beyond my understanding
I'm going to quote the current data too:

“It’s a high-tech production site. Around 900 top-quality BMWs leave this plant every day."
"The all-electric BMW i4, for example, already makes up a quarter of the production volume"

900 cars a day = 328,000 cars a year
i4 is currently 25% (a quarter of production) = 225 i4 a day = 82,125 i4 a year (this year 2022)

interpretations are frankly quite funny sometimes. As was the case with the profit margines of RR, Bentley and Maybach, also here you put your own meaning of the info you read. The info was that BMW plans for 2023 50% of its Munich plant production to be electrified. 'ELECTRIFIED' includes also the hybrids. The whole 4 series is produced in smth like 100-120 k per year, how on earth is only the i4 going to be produced in the same numbers?
Again:

Going by current plans, that means more than 100,000 BMW i4s from the heart of Munich for customers all over the world,

Facts, not stories
 

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